We need to observe, desire, love and live beauty

In our view, design helps to enrich everyday life with grace and elegance. Before us our grandfather had believed in the same thing. Survived the sickle harvester of the Second World War, after 5 years of captivity in Russia, he tried to fill his shaken existence with art, beauty and continuous research aimed at personal and professional growth. This is how the first Loreti furniture store was born in 1946, the classic shop downstairs where Loreto Loreti has a winning intuition: "he doesn't choose" to sell the typical rustic handcrafted furniture, but furniture designed and made by emerging designers and architects, which in a short time would have become world style icons. We are proud to be the custodians of what can be defined as a true "culture" of twentieth-century Italian design and to be able to pass it on to you, showing you the importance of every single piece of furniture we offer. Why? Because a design object comes from a creative mind, from an artistic vision that makes the object itself a work of art usable in everyday life. Functionality, aesthetics and durability are the cornerstones of a good design furniture. And that's exactly what we have been offering in our showroom for 72 years.


In your house since 1946


We were born in 1946 in the shop below our grandparents' house. After a few years we moved to the wonderful location in Campello sul Clitunno, also celebrated by Giosuè Carducci in his poems. Over time, our showroom has expanded and has currently an area of 5000 square meters.


1960 was a decisive year for our company. For some years now and with great foresight, we had begun to exhibit the famous armchairs of the historic Turin company Poltrone Frau, born in 1912. Today we can proudly say that we are one of the most important historical clients of the prestigious brand. From here on, the curiosity, the passion and the study of new trends in art and design have never left us. We started to include in our showroom pieces designed and created by the most famous architects in the world such as Mies Van Der Rohe, Plattner, Saarinen, Le Corbusier, Sottsass, Aldo Rossi, Carlo Scarpa, Luca Meda and many others.


But it is with the end of the 70s that we evolve further, following the tastes, trends and needs of the market. The sons of Loreto, Giulio and Sandro, take the reins of the company carrying on with great pride the philosophy of their father.


It was 1988 when we decided to found a Loreti store in Perugia, the first Poltrona Frau monobrand store in the Umbria region, where we exhibit the entire collection of the brand. Luca Meda and Aldo Rossi attended the store opening. The two designers, looking at the facade of the headquarters of the Umbria region under which the new store is located, were inspired to create one of the most important design furniture of the 90s: the Piroscafo cabinet. This "icon" piece was put on the market by Molteni a few years later. A little curiosity about that day that we like to share with you.

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