The main objective of the museum is to involve, amaze and satiate a heterogeneous public through an exhibition itinerary that highlights the quality of 20th century Italian design. At the same time, there is a secondary intention, but no less important, that is to educate visitors in a critical analysis aimed at recognizing the quality of furniture and design objects.
The museum tour accompanies the public through the exhibition of some of the iconic pieces that have affirmed the Italian style in the world.
The Museum and you:
The museum tries to involve different kind of public in its activities: from young people, to school groups, to families and enthusiasts. Among themed competitions, exhibitions, national and international cultural events and workshops, the MAD is everyone's cultural space